How to do Digital Marketing for Online games like Poker, Rummy, and Ludo?
Digital Marketing refers to the marketing campaign online through electronic devices like mobile phones, computers, tablets, and other devices for promoting different brands and products with potential customers and clients all across the globe. These digital marketing can be in the form of online video, display ads, and social media posts over Instagram, Facebook, Whatsapp, youtube, Quora, Twitter, and many more to count.
Same in online game development like poker, rummy, and ludo here, the SEO’s and digital marketing specialists are constantly working to promote their games online through various social media platforms.
There are several different specializations within digital marketing, and there are many ways of interacting using digital media. Here are a few key points including:-
1. Search Engine Optimization
Search engine optimization or SEO is technically a digital marketing tool. SEO is simply the art & science of making web pages and contents attractive to search engines.” It is a science because it requires you to research different contributing factors to achieve the highest possible ranking. Today, the most important components to be considered when optimizing a web page includes:
- Quality of content
- Level of user engagement
- Number and quality of inbound links
The strategies used to make SEO a science, but the unpredictability involved makes it an art. Google changes its algorithms constantly, so it is impossible to make an exact prediction.
2. Content marketing
Content Marketing is a major part of SEO. It is a strategy based on the distribution of relevant and valuable content to a target audience. As in any marketing strategy, content marketing aims to attract leads that ultimately convert into customers, but it does so differently than traditional advertising. Instead of enticing prospects with the potential value from a product and service, it offers value in the form of written materials free. Content marketing writers need to rank highly in search engine results while also engaging the audience who will read their material, share it, and interact further with the brand. When the content is relevant, it can establish a strong relationship throughout the pipeline.
3. Social media marketing
Social media marketing means driving traffic and brand awareness by engaging the audience in the discussion-making process online. The most popular platforms for social media marketing are Facebook, Twitter, Youtube, and Instagram. Because social media marketing involves active audience participation, it has become a popular way of getting users’ attention.
Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience in one go. You get to decide which types of interactions mean the most to you, whether it means the number of shares, comments, or CPC to your website.
Many brands use social media marketing to start dialogues with the audience rather than encourage them to spend money right away. This is especially common in brands targeting older audiences or offering products and services that are not appropriate to buy. It all depends upon your company goals.
4. Pay-per-click marketing
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. An algorithm prioritizes every available ad based on several factors, including:
- Ad quality
- Keyword relevance
- Landing page quality
- Bid amount
Each PPC campaign has more than one target action that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is going.
5. Affiliate marketing
Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the businessman that works with the promoter, but the process is the same in either case. It works using a revenue-sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you have promoted. If you were the merchant, you pay the affiliate for every sale they help you make possible.
Whether you want to be an affiliate or find one, the major step is to connect with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.
6. Email marketing
The concept of email marketing is simple. Send a promotional code and hope that your prospect clicks on it. However, the execution is much more complex. Firstly, you have to check that your emails are wanted. This means you must have an opt-in list that does the following:
- Individualize the contents, both in body and in the subject line
- States clearly about what kind of emails the subscribers will get
- Offers a clear unsubscribe option
- Integrates both transactional and promotional emails
Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
It can be even better if you can incorporate other techniques such as marketing automation, which lets you segment and schedule your emails to meet your customer needs more effectively and efficiently.
Hope the points mentioned above will help you easily understand the promotion process using digital marketing for Poker, Rummy & Ludo games through many different specializations mentioned above.